Offer Catalog (Notion): 3‑Tier Portfolio + 2 Add‑Ons + Red Scope Gate
A copy‑ready Notion Offer Catalog for solo AI/automation operators: three named tiers, two standardized add‑ons, toggleable SLA blocks (48h/4h/1h), red/yellow scope gates, post‑launch support windows (2w/4w/60d), out‑of‑scope defaults, and a one‑page Service Card generator for your website or proposals.
How to use this template:
- Duplicate into your Notion workspace and rename it to [YOUR_STUDIO_NAME] Offer Catalog.
- Keep the 3 tiers as your default menu. Edit only the [BRACKETED] fields and the example defaults.
- Toggle exactly one SLA block per tier (48h, 4h, or 1h). Only use uptime promises if you host the runtime.
- Use the red/yellow flags to route leads fast. Red = Enterprise/Custom only. Yellow = solvable via the two add‑ons.
- Generate a one‑page Service Card from the last section for your website or proposals in minutes.
Portfolio Index
Keep this high‑level index at the top of your Notion page so you and clients can scan caps, SLAs, and add‑ons at a glance.
- Starter — [STARTER_NAME] — caps: 1 workflow • single channel • up to 500 interactions/mo • 2 KB sources • 2‑week support • Email 48h
- Pro — [PRO_NAME] — caps: up to 3 workflows • multi‑channel • up to 2,000 interactions/mo • up to 10 KB sources • 4‑week support • Priority 4h
- Enterprise/Custom — [ENTERPRISE_NAME] — scope by quote • custom SLAs • 60‑day hypercare • Optional 24/7 1h + 99.9% uptime (hosting only)
- Add‑Ons — Additional Workflow (+1) • Priority Response SLA (upgrade)
Tier: Starter
Name: [STARTER_NAME] (example: "Assistant Quickstart")
Who it’s for:
- New clients validating one use case or one team, predictable scope, limited integrations.
Outcome:
- Ship [ONE_PRIMARY_OUTCOME] in [DAYS_TO_DELIVER] days and hand over with a 2‑week warranty/support window.
Scope caps (hard limits):
- Workflows/Processes: 1
- Channels: 1 (choose one: chat | email | web form)
- Interactions: up to 500/mo (if hosted agents)
- Knowledge base sources: up to 2
- Integrations: native connectors only; no custom API code
- Concurrency: 1 active task at a time (queue‑based)
Deliverables:
- Configured workflow/agent + [BASIC_DASHBOARD_OR_LOGS]
- Acceptance criteria: [STARTER_ACCEPTANCE_CRITERIA]
Support & SLA (toggle one):
- Standard 48‑hour email support within [BUSINESS_HOURS] [TIMEZONE]
Post‑launch support window:
- 2 weeks for break/fix on shipped scope (no net‑new features)
Pricing (example defaults — edit):
- Setup: $[STARTER_SETUP_FEE] one‑time
- Monthly (if hosting/run): $[STARTER_MONTHLY_FEE]
Assumptions:
- Client provides access to [SYSTEMS] and [DATA_SOURCES] before kickoff.
- No uptime guarantees (we do not host runtime at Starter).
Exclusions:
- Custom API builds • multi‑system orchestration • real‑time on‑call • regulated data handling
Tier: Pro
Name: [PRO_NAME] (example: "Assistant + Automations Pro")
Who it’s for:
- Teams with 2–3 connected workflows and multi‑channel delivery, needing iteration and light hosting.
Outcome:
- Launch [UP_TO_3_OUTCOMES] with weekly iteration and measurement.
Scope caps (hard limits):
- Workflows/Processes: up to 3
- Channels: multi‑channel (pick any 2: chat, email, SMS, voice, web form)
- Interactions: up to 2,000/mo (if hosted agents)
- Knowledge base sources: up to 10
- Integrations: native or light custom (no net‑new APIs; auth + mapping only)
- Concurrency: 2 active tasks at a time
Deliverables:
- Hosted workflow/agent(s) + dashboards (latency, cost/run, conversions)
- Weekly iteration slot and rollback plan
- Acceptance criteria: [PRO_ACCEPTANCE_CRITERIA]
Support & SLA (toggle one):
- Priority 4‑hour response during [BUSINESS_HOURS] [TIMEZONE] via [PRIORITY_CHANNEL]
Post‑launch support window:
- 4 weeks for break/fix on shipped scope
Pricing (example defaults — edit):
- Setup: $[PRO_SETUP_FEE] one‑time
- Monthly (hosting/iteration): $[PRO_MONTHLY_FEE]
Assumptions:
- We host runtime for the covered workflows in our stack; no uptime guarantees beyond response/restore SLOs.
Exclusions:
- Cross‑org SSO, HA/DR architecture, on‑prem/VPC, broad data labeling projects
Tier: Enterprise / Custom
Name: [ENTERPRISE_NAME] (example: "Critical Ops — Custom/Enterprise")
When to use:
- Red‑flag scope (see Scope Gate) or mission‑critical workloads that require custom SLAs, HA/DR, or regulated data.
Outcome:
- Define a custom scope with firm SLO/SLA targets and a 60‑day hypercare plan.
Scope (defined per project):
- Workflows/Processes: [NUMBER_OR_RANGE]
- Channels: [CHANNELS]
- Interactions: [INTERACTION_CAP]
- Sources: [KB_SOURCES]
- Integrations: custom APIs, multi‑system orchestration, data pipelines
Support & SLA (toggle one):
- 1‑hour response, 24/7 via [EMERGENCY_CHANNEL]
- Optional uptime: 99.9% (only if we host the runtime end‑to‑end with observability)
- Restore targets: [RTO]/[RPO]
Post‑launch support window:
- 60‑day hypercare for break/fix on shipped scope
Pricing (example framing — edit):
- Discovery & architecture: $[DISCOVERY_FEE]
- Build: $[BUILD_FEE_RANGE]
- Run (monthly): $[RUN_MONTHLY_FEE] + on‑call $[ONCALL_FEE] (if selected)
Assumptions:
- Logging, monitoring, and paging are instrumented before SLAs commence.
Exclusions:
- "Unlimited requests" • undefined success criteria • vendor uptime guarantees we do not control
Standardized Add‑Ons
Use these two add‑ons to absorb legitimate expansion without reopening base scope.
A. Additional Workflow (+1)
- What it adds: one additional workflow/process to any tier
- Dependencies: must fit existing stack and channels
- Price: $[ADDITIONAL_WORKFLOW_PRICE] one‑time setup (+$[ADDITIONAL_WORKFLOW_MONTHLY] monthly if hosted)
- Delivery time impact: +[DAYS_TO_DELIVER_ADDON] business days
- Acceptance criteria: [ADDON_WORKFLOW_ACCEPTANCE]
B. Priority Response SLA (upgrade)
- What it adds: upgrades support to the next SLA block
- Options (pick one):
- 4‑hour business‑hours response via [CHANNEL] — $[PRIORITY_SLA_4H_PRICE]/mo
- 1‑hour 24/7 response via [CHANNEL] — $[PRIORITY_SLA_1H_PRICE]/mo (requires on‑call rotation)
- Start date: begins after monitoring + paging test
- Not included: uptime guarantees unless Enterprise hosting is selected
SLA Blocks (Toggle One)
Paste these blocks into Notion toggles and switch ON exactly one per tier.
Block 1 — Standard Support (48h)
- Channel: Email [SUPPORT_EMAIL]
- Hours: [BUSINESS_HOURS] [TIMEZONE]
- First response time: within 48 business hours
- Scope: break/fix on shipped features; no new feature requests
Block 2 — Priority Support (4h)
- Channel: [SLACK_OR_TEAMS] + Email
- Hours: [BUSINESS_HOURS] [TIMEZONE]
- First response time: within 4 business hours
- Escalation: next‑business‑day incident review
Block 3 — Emergency (1h, 24/7)
- Channel: [PAGER_CHANNEL] (primary), [SLACK_OR_TEAMS] (secondary)
- First response time: within 1 hour, 24/7
- Restore SLO: service restored or workaround within [RESTORE_TARGET]
- Uptime: only commit if we host runtime; otherwise state response/restore SLOs only
Scope Gate: Yellow vs Red
Yellow = negotiable with add‑ons or Pro. Red = requires Enterprise/Custom. Use this to qualify in minutes.
Yellow Flags (often solved by add‑ons):
- +1 workflow beyond tier cap
- +1 channel (e.g., add SMS to chat)
- KB sources beyond cap (e.g., 10 → 15)
- Light custom mapping to an existing API connector
- Real‑time alerts/monitoring for shipped scope
Red Scope Gate (triggers Enterprise/Custom):
- Multi‑system orchestration across ≥ 3 core systems
- Net‑new custom API development or vendor without SDK/docs
- 24/7 on‑call without observability or paging in place
- Uptime guarantees when we don’t host the runtime
- Regulated data (HIPAA/PCI/FERPA) or on‑prem/VPC requirement
- "Unlimited tasks/requests" or undefined success criteria
- Concurrent work > [WIP_LIMIT] active tasks
Out‑of‑Scope (Default)
Always excluded from all tiers unless explicitly added to a Custom SOW:
- Copywriting beyond workflow prompts and system messages
- Manual data entry or call center staffing
- Security audits, pen tests, or compliance certifications
- Broad data labeling/annotation projects
- Native mobile app development
- Migration of legacy systems outside the agreed scope
- Vendor uptime guarantees we do not control
Ownership & Handover
Clarify ownership and handover to avoid surprises.
- Source code & configs: [OWNERSHIP_POLICY] (example: "Client owns deliverables; studio retains internal libraries and templates.")
- Access & accounts: production accounts are in Client tenancy by [CUTOVER_DATE]
- Documentation: admin runbook + rollback plan delivered by [DOCS_DATE]
- Warranty: break/fix only within the support window (2w/4w/60d per tier)
- Change requests: anything beyond acceptance criteria is a new add‑on or SOW
Pricing Rules + Quick Estimator
Quick math you can do on a call. Edit the example anchors.
Example price anchors (edit):
- Starter: Setup $[STARTER_SETUP_FEE] + $[STARTER_MONTHLY_FEE]/mo (if hosted)
- Pro: Setup $[PRO_SETUP_FEE] + $[PRO_MONTHLY_FEE]/mo (hosting + weekly iteration)
- Enterprise: Discovery $[DISCOVERY_FEE] → Build $[BUILD_FEE_RANGE] → Run $[RUN_MONTHLY_FEE]/mo (+ on‑call if selected)
- Add‑Ons: +$[ADDITIONAL_WORKFLOW_PRICE] per workflow, +$[PRIORITY_SLA_4H_PRICE]/mo (4h) or +$[PRIORITY_SLA_1H_PRICE]/mo (1h 24/7)
Estimator (fill the placeholders and compute):
- First‑month total = Setup + Monthly + Recurring Add‑Ons + One‑time Add‑Ons
- Ongoing monthly = Monthly + Recurring Add‑Ons
Guardrails:
- Do not waive caps. Sell add‑ons instead.
- Tie volatile spend to usage caps (interactions, channels, KB sources).
Service Card Generator (One‑Pager)
Copy this block into a new Notion page, fill the brackets, and paste to your website or PDF proposal.
Heading: [SERVICE_NAME] — [TIER_NAME]
Proof chips:
- Caps: [CAPS_CHIP] (e.g., "1 workflow • 1 channel • 500 interactions/mo")
- SLA: [SLA_CHIP] (e.g., "48h email" or "4h priority" or "1h 24/7")
- Support Window: [SUPPORT_WINDOW_CHIP] (e.g., "2‑week warranty")
Outcome (1 sentence):
- We deliver [PRIMARY_OUTCOME] in [DAYS_TO_DELIVER] days with [RESULT_METRIC].
What’s included:
- [INCLUDED_1]
- [INCLUDED_2]
- [INCLUDED_3]
What’s not included:
- [TOP_EXCLUSION_1] • [TOP_EXCLUSION_2] (see full catalog for scope)
Price:
- Setup $[SETUP_FEE] + $[MONTHLY_FEE]/mo (if hosted)
Stack:
- [STACK_TOOLS]
CTA:
- Button: [CTA_LABEL] → [CTA_LINK]
Proposal in Minutes: Workflow
Use this 5‑step sequence on every lead.
- Qualify with Scope Gate:
- If any Red flag → move to Enterprise/Custom track.
- If only Yellow flags → keep tier, attach add‑ons.
- Pick the tier:
- Map to Starter/Pro caps. Write [TIER_NAME] at the top of notes.
- Select one SLA block:
- 48h (Starter), 4h (Pro), or 1h 24/7 (Enterprise or SLA add‑on).
- Price on the call:
- Base Setup + Monthly + selected add‑ons. Say the number, then recap caps.
- Send the Service Card:
- Paste the generated card, add [START_DATE], and include the acceptance criteria.
Change Log
Track changes so you can roll back decisions and show versioned promises to clients.
- v[VERSION] — [DATE]: [WHAT_CHANGED] (e.g., raised Pro interaction cap from 1,500 → 2,000)
- v[PREV_VERSION] — [DATE]: [WHAT_CHANGED]
Notes:
- Update the Service Card chips whenever caps or SLAs change.
Operational Defaults (Safe Assumptions)
Use these defaults unless you have full hosting and monitoring.
- If you do not host runtime: promise response/restore SLOs, not uptime.
- Business hours: [BUSINESS_HOURS] [TIMEZONE] (e.g., 9–5 CT, Mon–Fri)
- Communication channels per tier:
- Starter: Email [SUPPORT_EMAIL]
- Pro: Email + [SLACK_OR_TEAMS]
- Enterprise: Email + [SLACK_OR_TEAMS] + [PAGER_CHANNEL]
- Concurrency (WIP limits): Starter 1 • Pro 2 • Enterprise [WIP_LIMIT]
- Post‑launch support windows: 2w (Starter) • 4w (Pro) • 60d (Enterprise)
- Observability (for SLAs): error rates, latency, cost/run, interactions/mo